As ministers and church staff, everything we work on during the week seems to be pointed to and focused at our Sunday Morning service.
Sunday School teachers, Worship leaders, the Band, the Youth Pastor and definitely the Lead Pastor are all preparing lessons, music and sermons all for the 4-5 hour window between 8 am and 12:30 pm on Sundays.
Even the media department and volunteers are preparing everything for the service and the live stream. Once lunch time comes around, we can all breathe a little bit, and then begin prepping for next week….But….
The Stream is Just The Beginning
Most pastors work through topics in a series. Much like a blogger does. Most pastors I know, plan out a year of their sermon series – their “content” – in at least a general way. Many of them will make rough plans for what series for what quarter or month and then adjust those plans as the Holy Spirit or current circumstances dictate. That’s kind of “par for the course”.
As with any series, they break things down from a macro level (the concept of the series) to the major themes (we sermon) to the fine details of those themes (the points in the sermon). Each of those points, as well as the larger concept and themes, are all parts of an ongoing conversation.
That conversation can be continued throughout the week and then be directed towards the next theme and points that will be brought up in next Sunday’s service.
Social Media Helps Continue The Conversation
If you’re apathetic or negative when thinking about social media, you need to seriously re-think.
Jesus spent his official ministry NOT standing in the entryway of the Synagogue beckoning folks to come hear him preach. He spent His among the people. Traveling around, visiting people. Talking to the crowds that followed him.
He came into town and went to a well to grab a quick drink. A Samaritan woman who was basically a slut (two HUGE cultural strikes against her) came to draw some water. They started talking and he opened her eyes to her own sin and need of redemption. She encountered Christ that day and her life was changed.
He was speaking in a group one day and noticed this little guy sitting up in a tree. Being Christ, he knew that this guy was a hated and vilified member of society – a corrupt tax collector – but he knew that the man was genuine in his desire to see The Messiah. He walked over to him and told him to come down because He and his disciples wanted to come have dinner at the guy’s house.
Jesus went where the people were. He didn’t just teach at the temple – which He did do – but also, went to where the common man was.
That’s where we as ministers and Christians need to be – where the people are.
Some Social Stats
1.28 billion people log onto Facebook daily active users (Facebook DAU) for first Quarter of 2017, which represents a 18% increase year over year (Source: Facebook as 05/03/17)
There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).
Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog)
Instagram has over 500 Million active users
Users share an average of 95 million photos and videos each day.
Most Instagram users are between 18-29 years old.
Six in ten online adults have Instagram accounts.
Female account for 38% of active users
Men account for 26%.
Teenagers account for 32% and consider Instagram to be the most important social network.
YouTube has 1.3 Billion active users
300 hours of video content is uploaded… EVERY HOUR
Nearly 5 Billion videos are viewed each day
8 out of 10 18-49 year olds watch YouTube content.
The People Are There
These stats tell me one REALLY big thing… People are congregating on these social networks.
That means that if we want to reach them, we should have a presence there and start interacting with them.
You’re church members are already on Facebook, Instagram and YouTube. They’re also likely on Pinterest, SnapChat, Twitter and who-knows-where-else.
It’s important that we as ministers and church media folks start creating content that people can consume on these platforms.
See this episode of CTA LIVE for some practical ideas on how to reuse your live stream recording and continue the conversation.
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